> Experian QAS > Contact Data Quality and Retail Banks

Contact Data Quality and Retail Banks

White Paper Published By: Experian QAS
Experian QAS
Published:  Dec 13, 2010
Type:  White Paper
Length:  9 pages

While the overall economic perspective is looking brighter than it was a few months ago, retail banks are still looking to cut bottom line costs and reduce expenses wherever possible. One area where businesses continue to see significant budgetary waste is around inaccurate contact data. In fact, a recent Experian QAS survey revealed that nearly two out of three retail banks find that between five and thirty percent of their marketing budget is wasted annually as a result of bad data.

Tags : 
banking/accounting/financial, contact data quality and retail banks, database development, data quality, data warehousing

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept