> Infor > Pier 1 Imports Marketing Muscle with new Infor CRM Tool

Pier 1 Imports Marketing Muscle with new Infor CRM Tool

Case Study Published By: Infor
Published:  Jan 03, 2011
Type:  Case Study
Length:  2 pages

When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it’s not enough for a merchant to boast reams of data if that data can’t be quickly accessed and manipulated to seize marketing opportunities.

“Pier 1’s objective was to have access to data all over the organization and put it in the hands of the marketers,” says Jackie Palmer, senior product manager for Infor CRM.

Tags : 
infor, crm tool, customer relationship management, pier 1 imports, data management, database development, data warehousing

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept