> SAP > Answering the Call: Emerging Best Practices in Consumer Mobile

Answering the Call: Emerging Best Practices in Consumer Mobile

White Paper Published By: SAP
Published:  Oct 05, 2010
Type:  White Paper
Length:  15 pages

This paper will examine the state of consumer mobile in retail today, Driven in part by RSR's research among retailers as well as a look at the mobile use---cases that retailers have currently deployed. We found that the short list of what retailers need to have in first generation mobile capabilities is actually quite long, spanning deep product information, including ratings and reviews, some kind of scanning capability, full commerce, and more. And the retailers that you would expect to be farther along in deploying mobile capabilities have only just begun to dip their feet in the water, while other retailers who were slow to the ecommerce game are firmly in the lead when it comes to mobile.

Tags : 
sap, mobility, competitive edge, mobile workers, shopper, ecommerce, consumer mobile, enterprise mobility, mobile, applications, iphone, crm, erp, mobile landscape

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept