> Aprimo > Five Tips to Better Digital Customer Conversations

Five Tips to Better Digital Customer Conversations

White Paper Published By: Aprimo
Published:  Mar 07, 2011
Type:  White Paper
Length:  3 pages

Today’s changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their preferences to you, the marketer. They tell you – implicitly and explicitly -- where, when, what, and how often they are willing to engage with your brand. Perceptive marketers are listening to and capitalizing on what their customers and prospects are saying as well as to what they’re not saying, but doing.

This white paper presents interactive best practice tips to guide you when using conversational marketing tactics for richer, more mutually rewarding brand engagements with your customers. These tips will help mitigate risk while shortening time needed to develop your own interactive marketing competency.

Tags : 
aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, conversion

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept