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Levelling the Playing Field: How Companies Use Data for Competitive Advantage

White Paper Published By: SAP
SAP
Published:  Mar 24, 2011
Type:  White Paper
Length:  27 pages

Nearly all companies realize that the way to gain a competitive advantage is to obtain better data, interpret them quickly, and distribute them in easier-to-use formats. However, there are many obstacles to the effective use of data and few companies surmount them all—a fact that results in a lot of unused corporate data. How are companies using information to beat their rivals and create a more level playing field? This report from the Economist Intelligence Unit examines how their practices are evolving and offers examples of data use at some highly successful companies.



Tags : 
competitive advantage, corporate data, data use, data usage, business intelligence, database development, data integration, data mining, data quality

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