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IBM SPSS Predictive Customer Analytics

Webinar Published By: IBM
IBM
Published:  Aug 07, 2012
Type:  Webinar

View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques;  confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.



Tags : 
predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants

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