> birst > The Big Data Opportunity

The Big Data Opportunity

White Paper Published By: birst
Published:  Jan 21, 2013
Type:  White Paper
Length:  8 pages

Big Data strategies—those that use massively parallel, specialized systems to tap the intelligence held in high volumes of distributed, unstructured data—are changing industries, and creating winners and also-rans. Invaluable information, culled from data collected at customer interaction points, is being used to drive product and service development, marketing and other activities to achieve unprecedented gains in market share, wallet share, revenues and loyalty.

These Big Data Analytics concepts aren’t new—companies like Harrah’s, American Airlines and Wal-Mart pioneered them long ago—but they’re now feasible for more organizations to attempt. Where once only resource-rich organizations could afford to leverage Big Data and focus on centralized, information-rich data sources, now enterprises of all sizes can apply Big Data strategies to larger collections of distributed, less structured data—if they employ the right tools and techniques.

This white paper discusses why Big Data matters – and analyses a tiered approach and strategy to launch a successful Big Data initiative.

Tags : 
big data, white paper, analytics, data management

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept