> Teradata > Perspective: Health Plan CRM-Driving Consumer Value into the Customer Relationship

Perspective: Health Plan CRM-Driving Consumer Value into the Customer Relationship

White Paper Published By: Teradata
Published:  Jun 12, 2013
Type:  White Paper
Length:  11 pages

This IDC Health Insights Perspective discusses the growing importance of CRM for healthcare payers, its expected benefits and potential challenges, and suggested best practices for harnessing CRM capabilities to drive enhanced value for both payers and end consumers.

In the wake of skyrocketing insurance premiums, payers face deep-seated pressure to help lower healthcare costs and improve patient outcomes. The 2010 Patient Protection and Affordable Care Act (PPACA), set to expand insurance coverage to over 32 million new patients, simultaneously changes how health plans sell and deliver healthcare benefits while restricting healthcare payer business expenses. As a result of this disruptive force, U.S. healthcare payers
now face a decade long business transformation journey that will carry
growing market demands and financial pressures.

Tags : 
health plan, crm, customer relationship, health, health insights, crm

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept