> IBM > Manage eBook: Making the Most of Your Connections

Manage eBook: Making the Most of Your Connections

White Paper Published By: IBM
Published:  Oct 15, 2013
Type:  White Paper
Length:  15 pages

Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. The process of Manage is how you optimize your marketing people, processes and resources. It works in concert with the fundamental Enterprise Marketing Management (EMM) processes of Collect, Analyze, Decide and Deliver.

Tags : 
enterprise marketing management, emm, reactive planning, tactical focus, connect with customers, management applications, anecdotal information, customer acquisition, customer retention, channel management, budget allocation, interaction history, customer profiles, financial data, networking, business technology

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept