> Adobe > Sky Bet Success Story
 

Sky Bet Success Story

White Paper Published By: Adobe
Adobe
Published:  Nov 07, 2013
Type:  White Paper
Length:  2 pages

Sky Betting and Gaming, part of BSkyB Group, is one of the leading betting and gaming companies in the United Kingdom. The company consists of four core brands—Sky Bet, Sky Vegas, Sky Poker, and Sky Bingo—and is part of the same group that powers the United Kingdom’s leading multi-sports websites, Sporting Life. Customers can bet and play online or via a mobile platform with the company’s Sky Bet, Sky Vegas, and Sky Bingo apps available for free download from the Apple iTunes App Store. This story focuses specifically on Sky Bet (skybet.com).

 Sky Bet has effectively used all traditional digital marketing channels to drive new customer acquisitions and traffic to Skybet.com. Increasing competition and changing customer behaviors have prompted the company to elevate the use of social media as a vital component of its digital marketing and content strategy. Over the past year, Sky Bet has initiated several successful social media campaigns on Facebook and Twitter, with the goals of better engaging existing customers and attracting new ones.



Tags : 
adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers, content strategy, audience engagement, minimize cost, minimize complexity, social marketing initiatives, integrate data easily, effective customer bonds, streamline moderation, social properties, interaction data, gain traffic, social customer service

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept