> IBM > Delivering a Seamless Experience Across Every Channel
 

Delivering a Seamless Experience Across Every Channel

White Paper Published By: IBM
IBM
Published:  Nov 22, 2013
Type:  White Paper
Length:  10 pages

With the growth of ecommerce and m-commerce over the last ten years, customers are utlitizing online or mobile channels for a quicker and easier experience. As a result, when it comes to providing high-quality customer service, businesses have shifted focus to these channels. However, these channels are only part of the equation. Businesses need to remember that online and offline experiences are connected, and the experience of one channel directly impacts the customerís willingness to engage via another channel. As such, providing a seamless multichannel experience across all channels is critical to improving the customer experience overall.



Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior, marketing, online, offline, integraton, channel, multichannel

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept