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Trade Planning: Strengthening the Focus on Consumers, Collaboration and Analytics

White Paper Published By: IBM
IBM
Published:  Feb 04, 2014
Type:  White Paper

The IBM Smarter Commerce approach to TPO gives CPG companies a scalable, flexible, collaborative and analytic platform for data-driven decision-making, enabling manufacturers to put the consumer at the center of trade planning and increase revenue, market share, brand loyalty and retailer buy-in. And deploying these solutions in the cloud can drive time to value and innovation across the value chain.



Tags : 
ibm, collaboration, competitive edge, trade planning, limited visibility, trade promotion, promotion optimization, pricing pressures, trade management, trade optimization, smarter commerce, consumer focus, consumer analytics, trade upp, trade effectiveness, consumer empowerment, cpg companies, behavioral data, promotion postmortem, volume planning

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