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Point Defiance Zoo and Aquarium

Case Study Published By: IBM
IBM
Published:  Feb 10, 2014
Type:  Case Study
Length:  6 pages

Working with BrightStar Partners, an Avnet Services company, and IBM, the PDZA team has developed a new analytics solution that combines real-time weather data with ticket sales and attendance information to help forecast visitor numbers much more accurately than ever before.



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ibm, brightstar, business analytics, software, ibm cognos business intelligence, data management, data warehousing, operational efficiency, customer service, insights, data delivery, marketing, customer analytics, mobile solutions, email, social media, software development, it management, business technology