> Gleanster Research > How Top Performing SMBs Justify CRM Investments

How Top Performing SMBs Justify CRM Investments

White Paper Published By: Gleanster Research
Gleanster Research
Published:  Feb 20, 2014
Type:  White Paper
Length:  39 pages

Only a relatively small segment of the SMB marketplace had considered adopting CRM until recent years. That has now changed, and SMBs are deciding that the right technology choices can produce enormous benefits not only for the business adopters but also for their customers.

The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. 

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