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Revenue Success: Lead Generation Campaign Testing and Optimization

White Paper Published By: Marketo
Marketo
Published:  Mar 11, 2014
Type:  White Paper
Length:  9 pages

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.

In this Enterprise Playbook, we'll cover the following lead generation topics:

  • What enterprise-level marketers can test for in lead generation campaigns
  • A/B testing and multivariate testing
  • The 5-step testing process
  • How testing improves conversion rates and lifts ROI



Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques

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