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Social Business in Banking

White Paper Published By: IBM
Published:  Apr 29, 2014
Type:  White Paper
Length:  6 pages

For banks, mining data from social media can be a significant way to gain insights into customer mindsets and behavior, but effectively and accurately capturing and processing this unstructured data to gain useful customer insight requires sophisticated tools and advanced analytics.

Tags : 
ibm, banking, data mining, social media, consumer insights, business analytics, social business, business technology