> IBM > The Who, What, Where, When and How of Real-time Personalization
 

The Who, What, Where, When and How of Real-time Personalization

White Paper Published By: IBM
IBM
Published:  May 06, 2014
Type:  White Paper
Length:  8 pages

Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.



Tags : 
ibm, personalization, real time personalization, customer expectations, customer engagement, customization, online conversion rates, ecommerce, marketing, online marketing

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