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Learn How to Create a Data-Driven Culture Right Now

White Paper Published By: CenturyLink
CenturyLink
Published:  May 05, 2014
Type:  White Paper

Don't be left in the dust. Create a big data culture now. Download the"Big Data Culture Clash: Unlock the Promise of Data-Before It's Too Late."

The ability to create a data-driven culture is about to separate the winners from the losers in almost every industry. Creating a targeted, data-driven culture offers increased customer engagement, satisfaction and revenue. And, failure to do so can result in dis-alignment with consumer demands and sluggish sales.

But getting there is a different matter. While startups get to build a data-driven culture from scratch, most established enterprises have the unique (and sometimes painful) challenge to transition from legacy decision-making cultures. One element critical to a successful transition is the ability to use all relevant data-including internal and external data sources. But, right now, even the most data-driven companies are struggling and only analyzing about 15% of their data. The result: organizations may be missing long-term trends.

Learn the strategies you need to create and perpetuate a big data culture right now in the free white paper "Big Data Culture Clash," including:
Overcoming legacy bias
How to use all of your data
Organize for success with the multi-skilled staff
Leveraging IT expertise and innovation potential

Download"Big Data Culture Clash" now, and learn how you can create a data-driven culture with an agile infrastructure at your core.



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centurylink, data, big data, customer engagement, customer data, user data, customer service, business intelligence, data warehousing