> Spredfast, Inc. > How to Converge Media
 

How to Converge Media

White Paper Published By: Spredfast, Inc.
Spredfast, Inc.
Published:  Jun 30, 2014
Type:  White Paper
Length:  16 pages

The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers.

How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? 

Download now to find out!



Tags : 
spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept