> ExactTarget > 5 Things You Should Know about the ExactTarget Marketing Cloud

5 Things You Should Know about the ExactTarget Marketing Cloud

White Paper Published By: ExactTarget
Published:  Aug 14, 2014
Type:  White Paper
Length:  10 pages

Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.

Tags : 
marketing cloud, target, big data, brands, customers, social media, smartphones, always-on

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