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Trends in Pop-up Retail

White Paper Published By: CradlePoint
CradlePoint
Published:  Sep 04, 2014
Type:  White Paper
Length:  13 pages

Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!



Tags : 
pop-up stores, secure infrastructure solutions, mobile pop-up, cradlepoint

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