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Bon-Ton Stores: Maximizing Peak Capacity; Minimizing Stack Costs

Case Study Published By: IBM
IBM
Published:  Sep 16, 2014
Type:  Case Study
Length:  6 pages

In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.



Tags : 
stack costs, online purchasing, promotion delivery, mobile retail

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