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B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

White Paper Published By: IBM
IBM
Published:  Oct 06, 2014
Type:  White Paper
Length:  14 pages

While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.



Tags : 
b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom