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Golden Records are Key to Solid Data Quality

White Paper Published By: Melissa Data
Melissa Data
Published:  Oct 27, 2014
Type:  White Paper
Length:  6 pages

Noted SQL Server MVP and founder/editor of SSWUG.org, Stephen Wynkoop shares his take on the challenge to achieve quality data and the importance of the “Golden Record” to an effective data quality regiment. Wynkoop explores the different approaches to achieving the Golden Record - which involves collapsing duplicate records into a single version of the truth – the one single customer view (SCV), and Melissa Data’s unique approach that takes into consideration the actual quality of the contact data as the basis of survivorship.



Tags : 
data, data management, melissa data, data quality

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