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How marketing is taking charge: leading the customer experience

White Paper Published By: IBM
IBM
Published:  Oct 31, 2014
Type:  White Paper
Length:  12 pages

To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.



Tags : 
marketing management, marketing sophistication, financial performance, customer experience