> Adobe > Adobe Campaign-Leitfaden für E-Mail-Marketing: Eine neue Dimension.
 

Adobe Campaign-Leitfaden für E-Mail-Marketing: Eine neue Dimension.

White Paper Published By: Adobe
Adobe
Published:  Feb 03, 2015
Type:  White Paper
Length:  19 pages

Today’s consumers respond differently to email. They prefer to first read them on their smartphones and then perform follow-up activities, like purchases, on their tablet or laptop. And they expect emails to be visually attractive and easy to read on each device.

Consumers also give their time and attention selectively. Spray-and-pray emails are out; personalized and relevant emails are in. You must know your customers to determine which content and offers resonate. And you must deftly deliver those experiences while taking into account the customer’s location, device, on-site behavior, and relationship with your brand.

This guide explains innovative email marketing tactics and offers practical advice on using them. It addresses following the customer through the customer lifecycle and serving tailored content within the context of location and device. The guide provides proof that these approaches work by looking at ROI and other success measures.

Download this guide now to find out more.



Tags : 
email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, cloud computing

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept