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How to Plan for the Next Generation of Personalization

Webinar Published By: Crownpeak
Crownpeak
Published:  Jun 03, 2015
Type:  Webinar

Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.

Presented in partnership with Forrester Research and Epsilon, this webinar discusses:

  • The future of contextual experience delivery
  • Trends, processes and technologies that can help deliver deeper digital experiences
  • Benefits of next generation personalization
  • How enhanced user experiences has helped firms like BNY Mellon and Pacific Union



Tags : 
forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience, user experience, emerging marketing, internet marketing, web content management, wcm, crm, customer care

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