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Customer Data Management Framework

White Paper Published By: Gigya
Gigya
Published:  Jun 08, 2015
Type:  White Paper
Length:  23 pages

Companies recognize the importance of managing employee identities, data and permissions. But managing customer identity data requires an entirely different set of tools and technologies in order to keep up with the flood of data being generated as consumers interact across channels and devices.

Strategies covered in this white paper include:

  • Balancing usability and security using social login
  • Federating consumer identity using a variety of SSO standards
  • Managing and normalizing unstructured data
  • Breaking down organizational data silos
  • Automating data privacy compliance
  • Wasted spend on non-targeted marketing efforts
  • Loss of online accountability among users



Tags : 
customer data management, employee identities, sso standards, organizational data silos, data privacy compliance, enterprise applications

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