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Definitive Guide to Mobile

White Paper Published By: Marketo
Marketo
Published:  Jun 26, 2015
Type:  White Paper
Length:  156 pages

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.

In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices. 

Download The Definitive Guide To Mobile Marketing to learn:

  • Why mobile marketing is important
  • How to create a cross-channel mobile marketing strategy
  • Your mobile marketing options, including: responsive design, SMS/MMS, and mobile apps
  • How to test, measure and optimize your mobile marketing
  • Insights from industry experts



Tags : 
marketing, mobile, strategic, responsive design, measurement, optimization

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