> Relevance > Organic Revenue Case Study
 

Organic Revenue Case Study

White Paper Published By: Relevance
Relevance
Published:  Mar 03, 2016
Type:  White Paper
Length:  4 pages

As a direct-response marketing pioneer, Guthy | Renker has had a long history of successin growing brands by investing in high-profile outbound marketing strategies, most notably for the Proactiv acne care product line.

As the years progressed, the target audience’s consumption and purchase behaviors moved away from traditional channels. Guthy | Renker soon realized that online share of voice for the Proactiv brand was far behind a growing set of competitors with established content marketing and SEO programs. In addition,
ownership of mission-critical branded terms, such as product reviews, was at an all-time low.

Guthy | Renker required a partner thatcould quickly understand the position of the Proactiv brand within the current competitive landscape of the beauty industry and create a roadmap for rapid growth.



Tags : 
relevance, organic revenue, brand positioning, competitive landscape, growth, marketing

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept