> Looker > Integrated Analytics: Platforms and Principles for Centralizing Your Data

Integrated Analytics: Platforms and Principles for Centralizing Your Data

White Paper Published By: Looker
Published:  Mar 15, 2016
Type:  White Paper
Length:  23 pages

Data centralization merges different data streams into a common source through unified variables. This process can provide context to overly-broad metrics and enable cross-platform analytics to guide better business decisions. Investments in analytics tools are now paying back a 13.01:1 return on investment (ROI), with increased returns when these tools integrate with three or more data sour- ces. While the perks of centralization are obvious in theory, the quantity and variety of data available in today’s landscape make this difficult to achieve.

This report provides a roadmap for how to connect systems, data stores, and institutions (both technological and human).


  • How data centralization enables better analytics
  • How to redefine data as a vehicle for change
  • How the right BI tool eliminates the data analyst bottleneck
  • How to define single sources of truth for your organization
  • How to build a data-driven (not just data-rich) organization

Tags : 

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept