> Adobe > The Marketerís Guide to Articulating Dam Return on Investment
 

The Marketerís Guide to Articulating Dam Return on Investment

White Paper Published By: Adobe
Adobe
Published:  Apr 22, 2016
Type:  White Paper
Length:  18 pages

The growing demand for personalised content across digital channels has fundamentally changed how forward-thinking companies measure return on investment (ROI) in digital asset management (DAM) solutions. DAM is the linchpin of making the future customer experience scalable.

This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. Itís a strategic enabler of digital transformation.



Tags : 
marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept