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Magnificent Marketers: 35 Must-have Skills for the Modern Marketing Dream Team

White Paper Published By: MarketingProfs
MarketingProfs
Published:  Aug 01, 2016
Type:  White Paper
Length:  16 pages

The last few years have brought an avalanche of new buying behaviors, media channels, marketing platforms and technologies. The tactics marketers employed successfully for decades have lost some of their impact. Organizations—and marketers—need to adapt to succeed in this new environment.

LinkedIn, facebook, twitter, and Google Analytics all launched within the last 12 years. During that time, smartphones have become ubiquitous, content and search marketing have become more important than ever, and many marketing veterans have been left to figure out what works now through trial and error. The old saying “hire for character, train for skill” applies to the new marketing organization. You know you want people who are intelligent, focused, and driven—marketers who learn quickly and work well as part of a team. Folks who fit your culture.

Download this white paper for 35 must-have skills the people in marketing roles in your organization need to succeed.



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