> IBM > Optimize Customer Experiences with Digital Intelligence
 

Optimize Customer Experiences with Digital Intelligence

White Paper Published By: IBM
IBM
Published:  Oct 11, 2016
Type:  White Paper

As digital transformation accelerates, the opportunity to engage customers digitally has never been greater but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.



Tags : 
ibm, commerce, customer analytics, digital intelligence, customer experience, knowledge management, enterprise applications, business technology

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept