> LeadGenius > How to Build an Actionable Decision Making Panel for Account Based Marketing

How to Build an Actionable Decision Making Panel for Account Based Marketing

Webinar Published By: LeadGenius
Published:  Dec 22, 2016
Type:  Webinar

Knowing the organizational structure of your target accounts, then understanding how those companies make buying decisions, is a key component of any Account Based Marketing strategy.

That being said, this knowledge is only actionable if it exists as structured, accessible data in your marketing automation software or CRM.

In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, shows us how to take an often messy org chart and create a decision making panel that maps to contacts and accounts in your database.

Fill Out The Form to Watch Now.

Tags : 
b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept