> SAS > International Institute for Analytics: IoT in Retail: Engaging the Connected Customer
 

International Institute for Analytics: IoT in Retail: Engaging the Connected Customer

White Paper Published By: SAS
SAS
Published:  Jun 05, 2017
Type:  White Paper
Length:  8 pages

How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping?   Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few.  With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn.



Tags : 

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept