> Bizible > The CMOs Guide to B2B Marketing Attribution

The CMOs Guide to B2B Marketing Attribution

White Paper Published By: Bizible
Published:  Jun 09, 2017
Type:  White Paper
Length:  18 pages

In this 2017 update of the CMO Guide, you'll learn how marketing attribution helps marketing teams succeed in today's data-driven era. This guide covers how attribution measures true ROI by connecting marketing activities to revenue, how it integrates with your marketing automation and CRM, and much more. Download the guide now to learn more about marketing attribution and the questions you need to be asking your team in order to drive more revenue and achieve your KPIs.

Tags : 
marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution, omni-channel marketing, marketing data, salesforce attribution

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept