> WNS > The Writing in the Aisle: What the 2016 US Holiday Season Tells Us About the Future of Retail
 

The Writing in the Aisle: What the 2016 US Holiday Season Tells Us About the Future of Retail

White Paper Published By: WNS
WNS
Published:  Jun 21, 2017
Type:  White Paper
Length:  18 pages

The US retail industry has had an interesting holiday season, marked by high expectations, volatility and distractions, and a reassuringly strong end. While it saw high sales growth - a 4 percent growth over last year, the best in some time - the results have not brought cheer all around. In many respects, the 2016 holiday sales data emphasizes the disruption patterns impacting the retail industry, and validates several predictions about the changing face of retail.

Online and mobile sales continue to grow unabated, at 17 and 44 percent respectively, while in-store traffic saw the highest decline in two years. While none of this is surprising in itself, it helps to highlight the role omni-channel retail will play in the coming years.



Tags : 
retail industry, online sales, mobile sales, analysis, store traffic, branding

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept