> Madden Communications > Customizing Local Retail Marketing While Retaining National Branding

Customizing Local Retail Marketing While Retaining National Branding

White Paper Published By: Madden Communications
Madden Communications
Published:  Sep 28, 2017
Type:  White Paper
Length:  5 pages

For brands to succeed at retail they have to drive sales. But there is another measure of success thatís necessary to ensure future brand development and future sales. When activating your brand, your retail materials must align with and support your national brand by delivering the necessary consistency and bringing the brand to life in the retail environment.

Tags : 

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept