> UBM Technology > 2017 Tech Event Marketing Insights

2017 Tech Event Marketing Insights

White Paper Published By: UBM Technology
UBM Technology
Published:  Oct 19, 2017
Type:  White Paper
Length:  14 pages

Gain insight into what IT buyers look for when they go to events and how marketers can drive meaningful engagement with those buyers before, during, and after them.

Download the eBook to learn more about:

  • IT Buyers Value Expertise & Exposure to New Technologies
  • Things to Avoid in an Event Marketing Strategy
  • Pre-Event Outreach and On-Site Engagement Are Closely Correlated
  • Meaningful Post-Event Follow-Up Is Critical

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