> Oracle OMC > The Programmatic Guide: For Modern Marketers, Publishers, and Media Planners
 

The Programmatic Guide: For Modern Marketers, Publishers, and Media Planners

White Paper Published By: Oracle OMC
Oracle OMC
Published:  Nov 30, 2017
Type:  White Paper
Length:  10 pages

Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR).

Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.



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