> Sprinklr > 4 Lessons for Delivering Effective Social Customer Care

4 Lessons for Delivering Effective Social Customer Care

White Paper Published By: Sprinklr
Published:  Jan 05, 2018
Type:  White Paper
Length:  15 pages

Long wait times, dropped calls, repeating a single problem dozens of
times – one could write a novella about the countless pain points of
customer service.

To customers, these pain points are, well, painful.
To companies, they’re a necessary part of doing business.

When you’re a multibillion-dollar brand with hundreds of locations
worldwide, scale equals survival. Call centers are the epitome of scale. Fixated on efficiency, many companies forget what it’s like to be on the other end of the line.

They forget about the customer experience.

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