> Monotype > Speak like a local: How a smart font strategy can take your brand international
 

Speak like a local: How a smart font strategy can take your brand international

White Paper Published By: Monotype
Monotype
Published:  Feb 15, 2018
Type:  White Paper
Length:  9 pages

The world isnít literally getting smaller, but youíd be forgiven for feeling that way. Customers around the world expect a consistent, on-brand experience on any device and in any country or language, and brands must face the challenge of delivering on that expectation.

 

Monotypeís latest eBook, Fluency Through Fonts, shows how a smart font strategy can help break down language barriers and lead to a smoother, more effective workflow for brands with a global audience.

 

Read the eBook to learn:

  • Why fonts are crucial to strong customer loyalty and brand perception around the world
  • How mobile has changed the way brands need to think about their global customers
  • What problems can arise when your font library isnít developed in a strategic way



Tags : 
branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design, digital advertising, web fonts, global marketing, emerging marketing, user experience, display advertising, creative, responsive advertising, dynamic advertising, mobile advertising, creative professionals, customer marketing

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