> Spredfast > How to Use Search to Inform Social Content

How to Use Search to Inform Social Content

White Paper Published By: Spredfast
Published:  Aug 24, 2018
Type:  White Paper
Length:  9 pages

In this Smart Social Report, our research team set out to answer the following questions about US and UK-based financial services brands: "What financial topics were brands posting about in the first quarter of 2018? What financial topics were customers Googling most often?" We then looked at the gap between the two to determine: what questions are customers asking that brands are not answering? To sum up the results: we found the information that people were seeking was very different than the information that finserv brands were providing. This gap signals a need for marketers to pay attention to search trends to ensure the content they put out matches knowledge demand from their customers.

Download the report to find out what brands should be posting about on social based on Google search data.

Tags : 
social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing, social video marketing, video marketing services, best marketing videos, video social media, animated marketing videos, youtube video marketing, video for business marketing, digital marketing video, video marketing agency, social media video sites, video social

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept