> Bluecore > The Cost of an Unsubscribe
 

The Cost of an Unsubscribe

White Paper Published By: Bluecore
Bluecore
Published:  Sep 18, 2018
Type:  White Paper
Length:  13 pages

Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, itís clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs ó is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.



Tags : 
email, marketers, subscriber, revenue

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept