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Personalization Playbook

White Paper Published By: Adobe
Adobe
Published:  Oct 12, 2018
Type:  White Paper
Length:  18 pages

Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do.

In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand and Excel.



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