> Bluecore > The One-and-Done Buyer Problem

The One-and-Done Buyer Problem

White Paper Published By: Bluecore
Published:  Nov 13, 2018
Type:  White Paper
Length:  13 pages


One-time buyers are retail gold: They present an incremental revenue stream and a chance to foster valuable new customer relationships.

But while that first purchase is an achievement and the mark of a strong customer acquisition program, what comes after that first purchase is just as important. And for most retailers, itís what comes after that presents the biggest problem.

Tags : 
consumer, buyers, customer, one, time, revenue

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