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Tying CRM to Customer Service

White Paper Published By: Salesforce
Salesforce
Published:  Nov 26, 2018
Type:  White Paper
Length:  3 pages

Nucleus estimates that over 70% of companies using Customer Relationship Management (CRM) have not completely tied their systems to customer service. This report shows why they should. Learn how you can empower customer service to take advantage of untapped revenue opportunities. 

Key findings include:

  • Customers interact with service five times more than sales
  • Tying CRM to service empowers agents with critical customer information
  • 80% of customers would be willing to buy from a service agent
  • Empowered agents plus willing customers can generate greater upsell



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