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The 2018 Cross-Channel Engagement Benchmark Report

White Paper Published By: Iterable
Iterable
Published:  Nov 28, 2018
Type:  White Paper
Length:  30 pages

With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.

In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (
49% Enterprise & 51% Mid-Market)to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
 

The Top Takeaways:

  • The status quo when it comes to B2C marketing outreach
  • How marketers are engaging customers throughout the lifecycle
  • Expert commentary from our partners and customers



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