> Claravine > A guide to optimizing digital marketing performance through better data.

A guide to optimizing digital marketing performance through better data.

White Paper Published By: Claravine
Published:  Jan 03, 2019
Type:  White Paper
Length:  10 pages

Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. The combination of manual campaign tracking, various marketing solutions, and disparate teams executing across multiple channels creates highly inaccurate and inconsistent data making reporting a difficult challenge.

Fortunately a solution exists. This document shares the steps organizations must take to deploy Digital Experience Data Management (DXDM), including the tools and processes employed by leading organizations globally.

Tags : 

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept